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Sponsoring makes it possible to make Spot show up in unusual places.

The idea of Spot started in traffic jam on the way to a concert of Phil Collins. To keep the children occupied, they were chalenged with the question “What would you like to see on Instagram?”
In the traffic jam, there was time enough to play with this idea, the first photo was this:

After posting on Instagram, one of the first likes was from the band!
With that the seed was planted.